A Client report provides an overview of performance metrics for a specific client and their budgets. These reports are useful for sharing PPC performance data externally with your client or with other client success team members at your organization (without needing to grant them access to Shape).

Client Reports provide an overview of performance metrics for a specific client and their budgets. Client reports help a PPC advertiser and their client quickly review how their campaigns are progressing toward their goals. These reports provide a high-level view of overall performance and make it easy to identify Budget and Campaigns that the PPC advertiser may need to review more deeply.

These reports default to displaying all of a Shape client's Budgets and Campaigns but may be filterable by Budget Name, Campaign Name, Ad Network, or Ad Channel, depending on the report.

Currently, there are two PPC reports available at the client level. This document will be expanded if/when more client-level reports are added. The available client-level reports include:

This report looks at current PPC performance metrics for a specific Client and their Budgets and Campaigns in Shape. The report utilizes the current budget cycle. Both graphs and tables are included to highlight trends that PPC advertisers may want to course-correct (or replicate) as needed.

The report includes two pages: Overview & Campaigns.

This report displays PPC performance metrics for a specific Client in Shape. However, the Client Performance Report allows viewers to select the date range they want to view. This allows users to view dates/Budget cycles in the past to understand the historical performance better or identify performance anomalies. Metrics can also be segmented by Ad Network (ex: Google, Facebook, LinkedIn) or Ad Channel (Search, Social, Video) to allow for more in-depth analysis.

The report includes one page: Overview.

Please see the section "Launching Client-Level Reports" for directions on creating client-level reports.

This report displays data for a specific Client in Shape. We encourage you to generate and share client-level reports with each of your clients individually. This allows your clients to monitor their top-level PPC performance on an ongoing basis without needing to request reports every month or Budget cycle.