Google Data Studio (beta) is a product that helps you translate data into dashboards and reports that are customizable and easy to read and share.

With Google Data Studio you can “tell great data stories to support better business decisions.” Google offers native integrations to data sources such as Google Ads, Google Analytics, and Google Sheets.

However, for advertisers that want to create robust reports in Data Studio that include other advertising platforms, Data Studio does allow third-party entities to create Community Connectors. These Community Connectors enable direct access to a variety of data sources.

Shape offers two Data Studio Connectors to enable our customers to import data from any data source linked to Shape: Shape Connector Lite and Shape Connector Advanced. Each connector provides access to Google Ads, Microsoft Advertising (fka Bing), Facebook Ads, LinkedIn Ads, and Twitter Ads data via a single data source.

Currently, the "Shape Connector Lite" is available to a select number of Beta clients. Beta clients have access to a new "Google Data Studio (beta)" app in their Shape App Gallery.

There are many benefits to using Google Data Studio as a reporting solution:

  • "Shape Connector Lite" provides 70+ data points across 5 networks and multiple channels
  • Use/customize the Shape report template or create your own
  • Refreshing Data Studio reports will pull the most current data available in Shape
  • Share dashboards with customers for near-real-time reporting

NOTE: An advanced version of the connector is available upon request, but we recommend our customers get comfortable with Data Studio and "Shape Connector Lite" before requesting access. The advanced connector includes 360+ data points and additional segmentation capability. Request access by contacting us at

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