Google Sunsetting Avg. Position Metric

Release Date: September 30, 2019

What's New:

Starting September 30, 2019, Google will no longer provide the avg. position metric to advertisers in the Google Ads interface or via the Google Ads API.

This means that tools including Shape will no longer be able to report on the avg. position metric. Shape will retain the avg. position column (we will still report avg. position for Microsoft Ads), but any Google campaigns will display a NA or - in the avg. position column. 

No action is needed from Shape customers as part of this transition. However, if you use avg. position in any reports pulled from Shape you may want to update your report templates.