Data Sources Page Improvements 

Release Date: November 9, 2021

The Data Sources page has a new and improved look and added functionality. With the newest update, Shape customers can view all synced data sources in one easy-to-scan tab. Clicking the checkbox next to a data source will take Shape customers to the new Data Source menu. Shape customers can see how many campaigns are connected to a data source and disconnect campaigns from the data source/remove it if it's no longer needed.

 

Custom Values in ADI

Release Date: November 15, 2021

Custom Values are now available in the Shape platform and the ADI (Advertising Data Infrastructure).

Custom Values are accessible in the ADI via the custom_column_values view. Business data from the custom_column_values view can be combined with performance data from other ADI views at both the Client and Budget-level.

The custom_column_values view is a premium view. Shape customers will need to have a Starter or Enterprise ADI to use it. Learn more about Custom Values in the ADI.

Social Campaigns Fully Supported in Budget Booster & Budget Pacer

Release Date: November 23, 2021

Budget Pacer and Budget Booster have been upgraded to fully support social campaigns.

Daily pacing recommendations and projections are now available for search, display, and social campaigns in Budget Pacer. Likewise, Budget Booster now shows budget increase opportunities for four major social networks: Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads.

View your social campaign recommendations in Budget Pacer and Budget Booster, or learn more about the change via our blog or Knowledge Base.

Lost Impression Share Metrics (for Bing/Microsoft Audience Network Campaigns) in ADI

Release Date: November 29, 2021

Bing/Microsoft Ads metrics "Audience network impression share lost to budget" and "Audience network impression share lost to rank" have been added to the Shape ADI. Because Shape normalizes metrics across multiple ad platforms, "Audience network impression share lost to budget" can be found in the ADI as "lost_impression_share_display_budget." "Audience network impression share lost to rank" can be found in the ADI as "lost_impression_share_display_rank." 

These fields are available in several ADI views including: campaigns, _network_campaigns, _daily_campaigns, _daily__device_campaigns, daily__network_campaigns, and _device_campaigns.