New Google Ads Campaign Types in Shape
Release Date: February 9, 2022
For the last several months, we've been upgrading Shape to utilize the new Google Ads API. This allows us to access and support many new settings, features, and campaign types that were previously not available via the Google AdWords API.
As part of our transition, Shape users are now able to add and manage 5 new campaign types:
Advertisers can track spend and performance metrics, automate budgeting tasks, and report on these campaigns (via in-platform reports and the ADI). PPC advertisers can also utilize all of Shape's automation solutions on the new campaign types including AutoPilot and CruiseControl which help prevent costly overspends and evenly pace campaign spend. For even more information, check out our most recent blog post.
New Currency - Ukrainian Hryvna
Release Date: February 7, 2022
Shape now supports the Ukrainian Hryvna. Budgets, reports, and emails may now display this currency.