Below are some of the most common questions about Shape's pricing structure. For more information on our pricing tiers, please contact 


How does the free trial work?

With Shape, you're allowed to manage one client free on Shape. You can add up to 20 budgets and as much spend you would like to the client. You'll have access to the full platform, so use it as much as you would like.

When you try to add more than one client, you'll be prompted to upgrade to a Premium plan. If you need help, a team member can walk you through adding payment information or setting up invoicing.


How do I purchase Shape? 

Please see our article on Purchasing Shape.


What is the difference between the pricing packages?

The full detail of our pricing structure can be found on our Pricing page.

The main difference between the Starter and Pro packages is the amount of spend a company can manage under each plan. A company on the Starter plan can manage up to $100,000 before being upgraded to the Pro plan. The Pro plan supports companies spending up to $2 million dollars in ad spend. Teams using either plan have access to all platform features and unlimited users. 

The Enterprise plan is designed for companies managing $2M+ in advertising spend and/or who are interested in utilizing the Shape API.


How is my monthly spend calculated?

We understand that not all budgets are monthly budgets. In these cases we calculate the appropriate tier for your organization by using the following formula for each budget: 

(Budget Amount/Days in the Billing Cycle) * (Days in the Month) = Monthly Spend

The cumulative value of this calculation for all budgets equals the monthly spend to determine pricing.


Do you charge me based on all of the spend in my ad accounts?

No. Shape charges you only for account/campaign spend that you have placed into a Budget in our system. As long as you don't attach or associate a campaign with a Budget in Shape, you will not be charged for that campaign's spend as part of your monthly Shape cost. 


Are there six month or annual payment options?

Yes. Please reach out to if you're interested in paying for six or twelve months in advance. 


How can I receive a discount on Shape? 

We offer discounts to customers who pay for a six month or twelve-month plan in advance. Customers receive 5% off of our month-to-month pricing for a six-month plan or 10% off a twelve-month plan. 


What forms of payment do you accept?

All of Shape's month-to-month billing is handled through Stripe. Stripe accepts all major debit and credit cards in every country in 135+ currencies. When you upgrade to Premium in the platform, you'll be directed through the process of adding your payment details where you can add your card. 

If you have a six or twelve-month plan, you can choose to receive a monthly invoice instead of paying via credit card. We do not offer invoicing to companies on month-to-month plans.

If you do not have a debit/credit card or would like to set up invoicing, please Contact Us and we'll help you out.


When on the premium plan, will my pricing change from month-to-month if my spend changes?

If your managed spend increases or decreases below one of our pricing tiers, we will notify you before changing your invoice amount. However, we will bill the new month under the appropriate premium plan for that month’s managed spend. Calculations on pricing will be made using the highest monthly spend total your account reaches during the billing period.


Are there any hidden fees?

No. You will only be charged for the pricing tier you have selected to match your monthly ad spend.


Can I purchase some features and not others?

No. Premium plans come with all features by default and there are no a la carte options.


Can I change plans?

Yes. Our flexible pricing allows you to change plans to accurately reflect monthly ad spend for the current billing period.


If I add team members does it increase the cost?

No. If you are a premium customer you can add as many additional team members as needed.


Do you offer support? 

Yes. We typically get support requests turned around in under 24 hours (often sooner). You can send an email to or contact us on our support line at 541-706-9236.


What's the privacy policy covering my organization's data?

View details on how we protect your organization's data by reviewing our Privacy Policy.


Can I get a refund?

All refunds are reviewed on a case by case basis by our support team. Please Contact Us to talk through a potential refund.


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