Can I import Youtube ad campaigns in Shape?
Yes you can! The creation and ongoing management of Youtube ad campaigns now occurs in either Google Ads or Display & Video 360 (DV360). The good news is, this means that you do not need to sync individual Youtube accounts in order to manage your client's Youtube spend!
If you don't see your Youtube campaigns available to add to Budgets in Shape, please contact the Support team at firstname.lastname@example.org.
Can I make changes to Youtube ad campaigns from Shape?
Unfortunately no. You cannot at this time.
Currently, the Youtube API only allows ad platforms (like ours) to report on Youtube spend. However, we cannot make changes to campaigns in Youtube.
This means that you can monitor your Youtube campaigns' spend and metrics in Shape. However, the platform does not have the ability to change campaign statuses, daily budgets, etc. This means that Shape's budget automation feature, AutoPilot, does not work on Youtube campaigns.
Note: It's important to keep this in mind if you have Youtube campaigns in budgets with other types of campaigns where AutoPilot is enabled. Youtube campaigns will not pause automatically when the budget target is achieved in this case.