Decision Grids are found throughout the Shape platform to provide Shape members with the key performance and budget information they need to optimize their campaigns. As opposed to Client Cards, which present budget information in a visual progress bar, the Decision Grid is a table view of metrics, statuses, and attributes of Budgets and Campaigns.
In total, the Decision Grids found throughout the platform display over 30 unique performance metrics/attributes across Google Ads (incl. Youtube), Microsoft Ads, Facebook Ads (incl. Instagram), Twitter Ads, and LinkedIn Ads. A Decision Grid can be found on the main Dashboard, the Client View, the Budget View, and the Campaign View.
Decision Grids allow you to sort, remove, and add columns to create custom views containing the data that matters most to you and your team. From the Decision Grids, you can take action by making edits to Budgets, Statuses, and Bids or download past/current metrics into Excel or CSV for reporting.
Dashboard Decision Grid
The Decision Grid on the Dashboard is the most prominent Decision Grid you'll find on the platform. When unfiltered, the Dashboard Decision Grid displays performance metrics and statuses for all of your Clients and/or their Budgets.
The Dashboard Decision Grid has three tabs: Clients, Budgets, and Campaigns. The Clients tab rolls up all Budget data for a Client. By clicking on your Client name, you can quickly access each of your Client's Budgets via the Client View.
If you toggle to the Budget tab, you'll note that you can now see all of the Budgets you've created under each Client as well as their Budget amount, spend, trend, status, and performance metrics. This view is extremely helpful in finding specific Budgets that are not meeting your performance and spend goals. From the Dashboard Decision Grid, you can click into any Budget or Client to analyze your results further and make optimizations.
Finally, the Campaigns tab shows each campaign associated with each Client and Budget you've created. Performance data such as clicks, impressions, cost, conversions, conversion rate, and more can be viewed on a campaign-by-campaign basis.
Client View Decision Grid
If you click into a Client, you'll be directed to the Client View. The Client View is a central view for each of your Clients where you can analyze performance and make changes. Included on this page is an additional Decision Grid.
The Client View Decision Grid differs from the Dashboard Decision Grid because all Budgets, campaigns, and performance metrics on this Decision Grid are specific to your selected Client.
The Client View Decision Grid provides around 20 performance metrics, statuses, and attributes for each Budget or Campaign. Similar to the Dashboard Decision Grid, the Client View Decision Grid has two tabs that you can view performance by Budget or Campaign.
You also have access to the Campaign tab. The Campaign tab displays the Budgets each campaign is assigned to as well as similar performance metrics found in the Budget tab.
Budget View Decision Grid
Clicking on a Budget from the Client View Decision Grid will lead you to the Budget View Decision Grid. Similar to the Client View, the Budget View is a central view for all of the campaigns under a Budget.
Similar to other Decision Grids, the Budget View Decision Grid provides around 20 performance metrics, statuses, and attributes for each campaign under a Budget. From the Budget View Decision Grid, you can make several optimizations to your campaigns if you find they're not hitting your target metrics. You can activate or deactivate campaigns, edit daily budgets, and change keyword bids using the Budget View Decision Grid.
This Decision Grid is unique in that it allows you to dive into performance by campaign, ad group/ad set, ad, and keyword. Clicking into each of these tabs provides you with a more segmented view of your performance for various key elements of your campaigns.
If you've enabled custom values at the Client or Budget level, these values can be displayed in the main Decision Grid, or the Decision Grids on the Client or Budget views by clicking the eye icon and selecting the custom value columns you have created. You can quickly edit custom values in the decision grid as well. Custom values are not available on the campaign level.
Campaign View Decision Grid
Finally, if you click into a specific campaign from either the Client or Budget Decision Grid, you will find the Campaign View Decision Grid. The Campaign Decision Grid displays data specific to your chosen campaign.
The Campaign View Decision Grid also provides around 20 performance metrics, statuses, and attributes for each campaign under a Budget. You'll find tabs for ad group/ad set, ad, and keyword data. Clicking into each of these tabs provides you with a more segmented view of your performance for various key elements of your campaigns.
The Decision Grids don't just allow you to filter and sort your performance information across Clients, Budgets, campaigns, ad groups/ad sets, ads, and keywords. One of the major benefits of the Decision Grid is that you can download the Decision Grid into Excel or CSV to populate reports.
With traditional reporting, you may spend hours combining data from multiple advertising platforms into a single document before you can begin analyzing the data. Shape Decision Grids eliminate that work.
Every Decision Grid in Shape will allow the user to select a custom date range to view their metrics on. In order to access this historical data, click the "Current Cycle" button found above the Decision Grid and the form will prompt you for a start date and an end date. Please note that newly created budgets will start with only one cycle's worth of historical data. Going forward, Shape will store the previous days spend for every campaign in a budget.
1) What happens if I remove a campaign from a budget?
If a campaign is accidentally added to a budget, and subsequently removed, the spend of that campaign should not be included in the archives. To prevent this issue, when a campaign is removed from a budget, all spend from that campaign will be removed from the budgets current cycle. Historical data for the removed campaign will remain for dates in the budgets previous cycles.
2) What happens if I delete a budget?
When a budget is deleted, spend for the current cycle will be excluded from all historical reports. Historical data for previous (completed) cycles will still be available in the archives.
3) What happens if I delete a client?
When a client is deleted, all spend for all budgets current cycles will be deleted (as if each budget had been individually deleted). Historical data for the client will remain.
4) How up to date is the spend data in archives?
Archive data may lag up to 1 day behind.
5) What happens if I add a campaign to a budget?
When a campaign is added to a budget historical data will be collected only for the budgets current cycle. For example, if today is November 15th and the budgets current cycle started on November 1st, historical data will only be collected for days after November 1st.
Decision Grid Functionality
Shape aims to make our platform as intuitive as possible. However, given the breadth of performance metrics, attributes, status settings, and more on the Decision Grid, it is important that Shape users understand what the various elements and tools in the Decision Grids are and/or mean.
Expand/collapse CruiseControl Default, Min, and Max daily budgets
Expands Decision Grid to Full Screen
Displays the number of columns hidden. When 0, all columns are visible
Locks column on far left-side of Decision Grid. Remains frozen during horizontal scroll
Export table to CSV of Excel file
Multiple filters can now be applied together using And or Or filters
The filter will now appear in columns that are filterable.
Applies a text filter
Applies a numeric filter. Click the = to select from the following filters:
- = Equals
- ≠ Does Not Equal
- > Greater Than
- < Less Than
- ≥ Greater Than or Equal To
- ≤ Less Than or Equal To
- ⬚ Empty
- ⧅ Not Empty
- ◯ Null
- ∅ Not Null
Bulk Edit Checkbox
AutoPilot Enabled: Campaigns in this budget can now be put into AutoPilot. If AutoPilot is enabled, you must utilize one of the modes below:
AutoPilot Pause Only Enabled: AutoPilot is enabled at the budget level in Pause Only mode
AutoPilot Pause/Enabled: AutoPilot is enabled at the budget level in Pause/Enable mode
AutoPilot Daily Pause/Enable: AutoPilot is enabled at the budget level in Daily Pause/Enable mode
AutoPilot Disabled: Campaigns in this budget cannot be put on AutoPilot. This applies to all campaigns in the budget.
*The mode applied at the budget level will be the default mode applied to all new campaigns added to that budget. However, the modes can be altered at the campaign level and multiple modes can exist in one budget.
AutoPilot On: AutoPilot has permission to change this campaign's status. If you have AutoPilot enabled on the campaign level, you will utilize one of the modes below
AutoPilot Pause Only Enabled: AutoPilot is enabled at the campaign level in Pause Only Mode.
AutoPilot Pause/Enabled: AutoPilot is enabled at the campaign level in Pause/Enable mode
AutoPilot Daily Enabled: AutoPilot is enabled at the campaign level in Daily Pause/Enable mode
AutoPilot Standby: AutoPilot does not have permission to change this campaign's status for the rest of the budget cycle. The campaign will be re-enabled next budget cycle. AutoPilot will go on standby if a campaign is paused or activated manually
AutoPilot Pause Only on Standby: AutoPilot is on standby for the current cycle at the campaign level in Pause Only Mode.
AutoPilot Pause/Enabled on Standby: AutoPilot is on standby for the current cycle at the campaign level in Pause/Enable mode
AutoPilot Daily on Standby: AutoPilot is on standby for the current cycle at the campaign level in Daily Pause/Enable mode.
AutoPilot Off: This campaign's status cannot be altered by AutoPilot.
CruiseControl Enabled: Campaigns in this budget cannot be put on CruiseControl.
CruiseControl Disabled: Campaigns in this budget can utilize CruiseControl
CruiseControl Disabled: CruiseControl is not applied to this campaign. No changes will be made to daily budgets.
CruiseControl Standby: No changes will be made for the rest of the Budget Cycle. At the start of the next Budget Cycle, CruiseControl will be enabled and begin making daily budget changes.
CruiseControl Enabled: CruiseControl is enabled and has permission to adjust the daily campaign budget according to the Default, Min, and Max thresholds.