While the Shape dashboard can be extremely useful to get a high-level overview of your performance metrics, the platform also allows you to click into your various Budgets and Clients for granular insight.
These Client Views help you analyze current performance, compare and segment key performance indicators over time, and make edits to your campaigns' daily budgets on a Client-by-Client basis.
What is the Client View?
A Client View is created for each Client you add to Shape. It provides a central hub for each Client where you can view the Budgets under the Client, monitor current and past performance metrics, and add or adjust Budgets.
If you need to create a Budget, it's possible to do so right from the Client View rather than navigating to the dashboard to create each new Budget.
At the top of the Client view, you'll find a high-level Performance Summary. The summary shows the total Budget available to spend for all your Budgets in a Client for the current Budget cycle. It also shows the total spend of all campaigns in your Budget toward the Budget cap.
The Client Breakdown is an interactive graph you can use to visualize performance metrics for your Client's campaigns. You can compare performance metrics by segments to see what elements of your Campaigns are performing the best. For example, the graph allows you to quickly see which of your Budgets are driving the highest number of clicks and conversions or which search engine drives the most spend.
The Decision Grid displays a breakdown of performance metrics for all Budgets in a Client in table form. The Decision Grid shows you where each Budget spend is in relationship to its spend cap, as well as performance metrics and enabled automation features for each Budget.
You can quickly analyze if your campaigns are on track toward your performance and spend goals and adjust your daily Budgets by selecting a campaign and clicking the edit button (pencil icon). You can even view past cycles of data using the Archives or download the Decision Grid into Excel or CSV to create a report.
The Decision Grid also gives you the option to toggle between Budget-level metrics and campaign-level metrics. By toggling to the campaign metrics tab, you can view performance metrics by campaign, pause or activate campaigns, or click into a campaign for further insight and optimization options.
Finally, you can also use the Client View to click into a Budget View if you want to get further insight about each Budget's performance. To do so, click on your chosen Budget from the Budgets tab on the Decision Grid.