AutoPilot has traditionally worked one way. It monitors PPC campaign spend against your budget target. When your campaigns hit their spend goal, they’re paused automatically until the next budget cycle begins (or the budget target is increased mid-cycle).
But we worried that AutoPilot wasn't meeting all of our clients automated budget needs, specifically around daily budget pacing. So we added two new AutoPilot Modes to provide more flexibility and renamed our "classic AutoPilot" mode to "AutoPilot Pause/Enable.
AutoPilot Pause Only Mode
AutoPilot monitors your campaign spend against a budget target. When you’ve hit your budget target, Shape sets your campaign statuses to paused and alerts you. This prevents your campaigns from overspending by stopping your campaigns from spending any additional dollars once you’ve hit the budget target.
In AutoPilot Pause Only mode, your campaign statuses can only be paused. Campaigns will never be reactivated automatically.
In order for your campaigns to accumulate additional spend and metrics, you must reactivate your campaigns manually in Shape.
If you use this mode, it’s extremely important that you carve out time to reactivate campaigns at the start of your new budget cycle. Shape won’t automatically reactivate campaigns in Pause Only mode. If you forget to re-enable campaigns no additional performance metrics or spend will accumulate until you manually enable the campaigns in Shape.
What is AutoPilot Pause/Enable Mode?
In this mode, AutoPilot Pause/Enable tracks PPC campaign spend against your budget target. When your campaigns hit their spend goal, they’re paused automatically until the next budget cycle begins (or the budget target is increased mid-cycle).
What is Daily Pause/Enable Mode?
AutoPilot is great at preventing campaigns from overspending. But until now, it couldn’t help reduce over-pacing. For example, it wouldn’t stop high-traffic campaigns from spending their entire budget in two or three days and then remaining paused for the rest of the budget cycle.
AutoPilot Daily Pause/Enable addresses over-pacing issues by spreading spend more evenly across the entirety of a budget cycle.
AutoPilot calculates your ideal daily spend each day of a cycle. If you hit that threshold during the day, AutoPilot Daily pauses your campaigns and won’t reactivate them until the following day. Didn’t hit the ideal daily threshold? Don’t worry! Shape will pass the unused spend onto the next day.