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The App Portal provides access to multiple apps that can be used by all Shape.io customers.
Budget Booster is a tool designed to help digital advertisers understand how much additional PPC spend is possible for their Clients and Budgets.
Budget Pacer is a tool designed to help you make data-driven PPC budget recommendations and optimize your campaigns to achieve performance goals.
When you utilize Budget Pacer, you may see warnings on the right-side of the screen. These warnings alert you of impending changes, if there is not enough data to make a recommendation, and more.
The Untracked Campaigns app alerts Shape teams when there are campaigns that are not being tracked in Budgets. This helps reduce risk of overspend on campaigns.