What is a Data Source?

Data Sources enable Shape to pull advertising campaign data into the platform on an ongoing basis and to push changes to campaigns as directed. 

Shape pulls data from the advertising platform APIs approximately every hour and then pushes that information into Shape. Your team can utilize Shape data to make data-driven campaign optimizations across multiple advertising platforms. 

Supported Data Sources

Shape currently integrates with the following advertising platforms: Google, Microsoft (fka Bing), Facebook, Instagram, Twitter, and LinkedIn. 

Shape provides metrics and limited automated functionality (CruiseControl only) for Youtube (Google Video Advertising).

Finally, Shape provides a one-way integration (meaning Shape can report on metrics but cannot make any campaign adjustments or automation-related changes) to Pinterest Ads and TikTok Ads campaigns.

Helpful Links

• Data Source (Platform)